Wednesday, January 25, 2012

Advertisements

Gatorade demonstrates it's dedication to sports and how effective their product is by showing it's audience that Michael Jordan uses it because of the orange sweat dripping from his forehead. The orange sweat implies that Gatorade is good enough for Michael Jordan because it is dripping off of him as if it were a part of him and had something to do with his success on the basketball court and if you want to be as good as Michael Jordan, then you should drink orange Gatorade.


In this photo the man's coat is caught to the Coca Cola advertisement which reads "new grip bottle" which implies that the old bottle was difficult to hold on to and that it was oddly shaped. The fact that his jacket is stuck pretty firmly to the advertisement, leads customers to believe that they no longer have to worry about dropping their Coke or having it slip out of their hands because the new bottle has such a great and comfortable grip that it would be very hard to drop it.


Americans are known for eating large meals and the term "bigger is better" is very prominent today in American culture no matter if someone is talking about TV's, houses, pools and especially food. Burger King knows that this is true and so the bandages at the corners of this womans mouth symbolizes that their burgers are so large that it is too big to eat in a single bite or else there is a possibility they could rip their mouths which appeals to idea that bigger is better.

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