Rhetorical Impact in Everyday Life

Everyday we are all exposed to rhetorical images and text without even knowing it. Things such as how commercials on TV appeal to different audiences. Obviously if you are watching TV at two in the morning there might be some commercials that are a little more crude than around seven when the entire family is watching TV. Rhetoric is in a way like a marketing scheme. If you were to walk into a sporting goods store, they aren't going to be playing classical music throughout the store and selling GQ magazines. They would be playing up beat music and selling magazines like mens health or Sports Illustrated. Or for another example would be if you were to go to a fast food restaurant they try and advertise to you with some pretty animated flyers and posters. They have attractive people in them usually looking like they're having fun and everyone's laughing because they are trying to appeal to everyone. If you were to go to a higher class restaurant like a steak house they tend to appeal to a different social class and their advertisements would be different as well. It would probably entail a group of men sitting at a table with drinks and they all look sophisticated doing business. Another aspect of rhetoric devices is being able to interpret something such as a car with a lot of dents in it. Chances are that that person is not a very good driver. In a way you are kind of judging someone or something without knowing the whole story. Sometimes based on how a person dresses will tell you a little bit of their personality. It sounds wrong but we all do it and it is a part of rhetoric devices. All in all though these are all different ways in which there is a rhetorical impact in all of our lives.